Is Google Music going to save music entrepreneurs ?

This is a guest post written by Les Roberts, If you want to contribute guest post on this blog, check out the guidelines and join our information sharing program.

Google Music allows users to find songs they love and store up to 20,000 of them for free.

Aside from purchasing songs from Android Market, which seamlessly blends with Google Music and offers recommendations based on your listening preferences, users will be able to listen via mobile devices without having to deal with wires or choppy syncing.

Whether you buy your songs directly from Android Market or upload tracks from your own collection, Google Music is set to become something huge in the music world and not just for listeners.

With the opening of this new music store comes possibilities for musical entrepreneurs.

Unlike iTunes and Amazon, independent artists can upload and sell their recordings directly to the customer, foregoing the middleman altogether. This allows them to retain as much as 70% of the sales price, which is a huge chunk of change for any starving artist.

Of course, Google Music sales won’t do much to promote indie musicians, which is what a music label is for (and the reason they take a huge percentage of the profits), but the concept of selling digital songs directly to the audience is a huge leap for musicians.

Most independent, self-released artists are already doing their own promotions and doing what they can to distribute the product as far-reaching as possible and Google Music will be a great complement to those efforts.

Small town bands and singers playing local gigs can not only offer their CDs after the show, but they can plug their selection on Google Music, making it more convenient for audience members to determine how they want to buy.

This puts musicians in the position of being their own manager, essentially becoming entrepreneurs in their own right. With Google Music, musicians only have to worry about a one-time set up fee of $25. There are no per album charges or percentage cuts. Everything else earned after that is theirs, free and clear.

Of course, indie artists have relied on mega social networking giants like Myspace and Facebook to promote their tracks, as well as showing snippets or featured songs on YouTube to spark interest. Certainly, this trend will continue with the arrival of the Google Music store.

Music entrepreneurs can now devote more time and money to developing viral videos and spreading the word on social networks since they can find freedom from traditional music distribution.

Even better, Google has revealed that artists will soon have the ability to sell their music tracks directly from their YouTube videos, making it even easier to profit from their media-savvy endeavors.

But can indie bands truly profit from Google Music? Artists who contract with major labels only get between eight and fourteen cents per song sold on iTunes.

Any artist uploading and selling their own songs directly can set the price to whatever they want, so even if they price a track at ninety-nine cents, they’re making an incredible profit compared to what mainstream artists get for their digital songs.

It goes without saying that Google Music, or any other digital download service, will not completely replace traditional albums anytime soon, but we’re certainly headed in that direction.