So your company is online, and needs proper optimization to rank higher into the search results.
Off-course your answer should be YES.
But you needs to be very careful because your mysterious offerings in order to receive online reputation might go wrong. Actually I’m talking about your online marketing campaigns which deals with relationship with the niche bloggers for getting buzz into the community. Bloggers loves to write and they also could be bribed, so the companies or their PR agencies do offer bribe to the bloggers in order to motivate them write about the company giving a link back.
And offering bribe to earn a link is something that is not good for Google’s search business. That’s why they posted a revised guideline about it over their official webmaster’s blog.
Best Practices to Run an Effective Marketing Campaign at Blogs
According to Google’s guideline, you need to do this :-
- Don’t give freebies for Reviews
- Ask for No-follow link
- Ask to disclose the type of post, example : this post is Sponsored by ABC Company.
- Ask to create high quality, and unique post
Actually How do they Do It
If you hired someone to look over your online businesses then you must know that how do they do it to hurt your business in long run.
They writes almost any Blogger, to complete your project. And their emails to bloggers, looks something like this one, that I use to receive so often.
How to make sure you are following the Google guidelines
If you are the only who is responsible for building relationship with the bloggers, then it’s okay and you can do follow all the guidelines as mentioned by the Google but what to do when you have outsourced your work to an agency or freelancer ?
- Don’t outsource anyone from a random offer
- Check the portfolio of that agency/freelancer
- Ask not to go against any of the Google’s guidelines
- Check yourself before finalizing the deal
- Make sure you are not getting your work done for pennies
Because cheap work hurts in long run.
Hope you understood that what needs to fix and avoid from next marketing outreach campaigns. If so, please do share this update with your friends so they also become aware about this life changing guideline that Google released and every pro is already taking action about the same.